The rapid pace of change in today’s markets means that, for many executive teams, executing a strategy effectively can be even more challenging than formulating one. As external changes accelerate, the key to long-term sustainability is to ensure the internal rate of change matches or exceeds the external disruptions.

We live in unprecedented times from the perspective of strategic decision-making. Today’s markets are defined by brutal, hand-to-hand combat between traditional business models in industries like taxis, convenience stores, hospitality, and airlines, as they face off against disruptive newcomers offering radically improved value propositions.

In this article, I explore how resilience can be harnessed in the face of adversity, as we witness the ongoing battles between established businesses and disruptive models that are redefining industries like distribution, tourism, and airlines. The key lies in the ability to adapt and offer new value in a constantly shifting landscape.