The rapid pace of change in today’s markets means that, for many executive teams, executing a strategy effectively can be even more challenging than formulating one. As external changes accelerate, the key to long-term sustainability is to ensure the internal rate of change matches or exceeds the external disruptions.
Books
Throughout my career, I have authored with other thought leaders to contribute to several books, offering insights into leadership, business growth, and strategy. Here, you can explore these works and access detailed information on each publication.
From 0 to 5 (billion)
in 10 (years): do you deserve
your customers?
Carlos Escario and Gene Ochi 2025
Marketing de servicios personal, tecnología y estrategia (Spanish)
Adaptation by Luis Huete and, Carlos Escario 2015
More info
Dirigir y gobernar (Spanish)
Luis Huete with the collaboration of Carlos Escario, Javier García-Arevalillo, Marcelino Oreja, Fabricio Ponce and Barney Quinn
More infoPublications and industry posts
Explore a selection of my latest publications and insights,
where I delve into the challenges and opportunities that leaders
face in today’s rapidly changing business environments.
Strategy and Execution in Disruptive Markets
Carlos Escario and Luis Huete,
HARVARD DEUSTO 2024
Black Holes and Other Disruptive Changes
The Challenge of Deciding and Executing Winning Strategies in Unstable Markets
Carlos Escario, Luis Huete and
Javier García, IESE 2021
We live in unprecedented times from the perspective of strategic decision-making. Today’s markets are defined by brutal, hand-to-hand combat between traditional business models in industries like taxis, convenience stores, hospitality, and airlines, as they face off against disruptive newcomers offering radically improved value propositions.
Resilience: The Bright Side of Adversity
Management Society, Perú 2015. Carlos Escario
In this article, I explore how resilience can be harnessed in the face of adversity, as we witness the ongoing battles between established businesses and disruptive models that are redefining industries like distribution, tourism, and airlines. The key lies in the ability to adapt and offer new value in a constantly shifting landscape.